Premium Kyoto Hojicha - Organic
- Description
- Storage
- Nutritional Info
What is hojicha?
Hojicha is made from the same leaves as matcha but are roasted. A great alternative to coffee and for those who have a low caffeine tolerance.
Why use hojicha?
Perfect for you if you struggle with coffee and needing an alternative! Hojicha has a lower amount of naturally occurring caffeine, and has antioxidants and l'theanine - this lessens the side effects normally associated with coffee such as anxiety and restlessness. It’s also a great natural food colouring and commonly seen in baked goods and desserts. The smokey caramel flavour is one you start to crave and great for an afternoon tea.
Flavour Scale
Umami/Body - Light
Earthy/Floral - Rich
Sweetness - Light
Astringency - Light
Matcha powder is sensitive to light and air, once exposed it will start degrading slowly. Please keep out of the light and in an airtight container to prevent oxidisation which causes Matcha to lose its vibrancy and flavour. You may also chill in the fridge to increase longevity.
Ingredients: Camellia Sinensis (powdered green tea)
Contains Caffeine. If you are pregnant or on prescription medication, seek professional advice first if you have concerns.
Matcha Nutritional Information per 100g
Item Value
Energy 324kcal
Water 5.0g
Protein 30.6g
Fat 5.3g
Ash 7.4g
Sodium 6mg
Sodium Chloride 0g
Caffeine 3.2g
Tannin 10g
Carbohydrate 38.5g
Flavour Profile
It has a deep roasted flavour that has a nutty and toasty flavour leaving a mellow lingering taste.
Similar to roasted rice tea or english breakfast.
Umami/Body - Light
Earthy/Floral - Rich
Sweetness - Light
Astringency - Light
Harvest
Mixed Harvest blend during Spring and Autumn
Region
Kyoto, Japan
Why Kyoto?
Similar to wine and coffee, different regions yield different flavours. Within each region, the area it is grown and how it is harvested, steamed, dried and then ground can also change the flavour. We find matcha that we think is delicious for you to try. Read more about Kyoto here.
Serve as
It is perfect with caramel, maple and deeper notes to create tasty lattes, pastries and desserts.
Best Before
March 2026
Please allow 1-2 business days to process your order
Free shipping on orders over $70
FAQ
What does matcha taste like?
It is rich, balanced yet sharp. The lighter and more mellow the higher quality the matcha is. Our matcha selection is unique to our the region and blend of tea leaves. Generally speaking it has a sweet, earthy aroma and tang. Poor quality Matcha will taste bitter and be close to yellow tones as opposed to those with deeper green tones.
How many servings do I get?
Generally, 1g per drink so 50gs means 50 servings. If you like your matcha strong, it's probably 2g so 50gs means 25 servings. Here's a tip for tea drinkers - if you leave your tea to settle, you can top up hot water to mix in with the Matcha, giving you an extra cup (or two) to drink!
Why should I choose Thea Matcha
We have done countless hours of tastings and research to find matcha that tastes great and is a good quality. We work with our tea masters to find out more about our matcha flavours and where it is coming from. We make sure we don't tell you something is a high quality if it isn't, which was what we had experienced before we started Thea ourselves. Think of your favourite wine or coffee, why do you choose this over others? Try our matcha and taste what we believe is delicious matcha.
Should I choose Premium or Superior?
Premium is our everyday green caffeine. It's more affordable, a little more bitter but this also makes it better for lattes and baking. It is still great as tea if you don't mind a sharper matcha flavour.
Ceremonial or First Harvest/Superior grades are for serious tea drinkers, best serves as tea, just with water. These leaves are limited in quantity and can be seen as the 'champagne' of teas. It is better for those who prefer a lighter but more complex flavour.
Shipping
Shipping
Please allow 1-2 business days to process your order. Standard delivery takes 1-3 business days or our NZ Post Signature Required option is slightly faster at 1-2 business days. Thank you for your patience, we work around the clock to get your matcha to you ASAP!
Order tracking
You will get a notification once your order has been processed and a tracking link sent to you. Please check the link to see where it is. Automatic notification for delivery will be sent to your email.
Get in touch
Any concerns, feedback or compliments are welcome. Please let us know if we can help in any way. We are certain we can find a solution with you. Talk to us here.
About us
Family Run
Enna and May are cousins born and raised in New Zealand who share a love for green tea. Our family in Japan helped us source our first matcha and continue to help us today.
Why the name Thea?
Green tea is part of the Theaceae family, has the 'happy' amino acid l'theanine and means tea. Thea also happens to mean goddess/ is a kick-ass Titaness. It was simple, relevant and captured the essence of what we wanted this venture to be.
Since 2016
We have been curating matcha and redesigning for nearly a decade! The concept started in 2015 and we launched in 2016. We've been working multiple jobs to continue to share our matcha with you.